5 Reasons Brand Identity is Important in a Growing Business

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What is brand identity?

Brand identity is the message the consumer receives from the product, person, or company; this could include business cards, signage, packaging, apparel, or the website. Brand identity should always – it is recommended, by the experts – be a consistent message.

 

            Why is brand identity so important?

1.      Personality

Identity design sets a tone for the brand.  It can be used to evoke feelings in the audience. Brand identity should communicate the company’s overall message and promote your goals.

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2.      Differentiation

Developing brand identity helps consumers differentiate your business from the competition and helps appropriately position your brand. It is a cluttered world!  Create a professional, creative design to help your company stand out.

3.      Trust

Branding creates trust and credibility.  People are more likely to choose a brand that appears polished and legitimate. Emotional reactions are hardwired into every human. Trust is a huge influencer.

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4.      Financial Value

Believe it or not, a strong brand usually guarantees future business.  The most successful companies, big or small, all have one thing in common:  they have established themselves as a leader in their industry by having a stronger brand than their competition.

5.      Referrals

People love to tell others about what brands they like. People wear brands, eat brands, listen to brands, and everyone shares their favorite brands; but you can’t tell someone about a brand you can’t remember.

 

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The best branding is all built on a strong idea, an idea that your staff can commit to and deliver upon. If you need any assistance on building your brand or advertising your brand, Crux Graphics is just a phone call away! We have top-notch designers and we excel in our field of vehicle wrapping, window graphics, and wall murals!  Please see below for some of our customers, who excel at branding.  And give us a call to discuss any of your branding needs at 859-689-4666.

Our Favorite Wraps of 2017

With 2018 officially underway, we are freezing, and busy, and excited about another great year ahead!  We are also (still) incredibly thankful for a wonderful 2017, and appreciative of our awesome customers who keep us in business every day.  Where would we be without you?!  We hope you know how much we appreciate you, and your business, and your businesses. 

We wanted to showcase some of our employees’ favorite, most memorable wraps we worked on in 2017.  Without further ado, here they are!   

Production Crew’s Picks: 

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Installers’ Picks:

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Front Office’s Picks:

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5 Steps to Making a Decal

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Ever wonder how decals are made? Surprisingly enough, machines play a pretty small role! It’s completely normal to think that machines do the whole thing; our customers are always surprised to learn about the man-(*and woman!) work involved in the process. As you will learn below, 3 of the 5 steps required to make a decal don’t utilize a machine at all!  It is actually a pretty satisfying hand-made process for the Production Team here at Crux.

 

1.      Design: The first step is deciding what you want your decal to look like. If you have a pre-existing logo or have a design in mind, great!  If not, our team of highly-experienced designers will help turn your vision into a reality!

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2.      Print/Plot:  If your decal is one solid color, we grab a material called 3M 220, and load it onto the plotter. The plotter is connected to the computer that your decal was designed on, and it cuts your decal into the vinyl using a very small, very precise blade. If your decal is multi-color, then it is printed on a material called 3M 180c.  It is then laminated with your choice of laminate, and then loaded onto a plotter where the process mentioned above repeats.

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3.      Weed: Weeding is what we call removing the excess vinyl to reveal the final decal. For this step, our Production Team uses exacto blades, and incredibly detailed eyes.

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4.      Mask: After our team has weeded the vinyl, it is time to prepare the decal for installation. To do this, we put a low-tac masking tape over the decal, and press it down carefully, making sure there are no air bubbles, and it’s all even. This allows our Install Team to remove the backing paper, while leaving the decal on the mask.

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5.      Apply: First, it is very important to make sure the surface that we are putting the decal on is clean and dry.  Our installers then peel off the backing paper from the mask (the decal should now be completely on the mask), and then line the decal up where the customer wants it, stick it on like a sticker! It is important to take a squeegee and squeegee all the bubbles out. Finally, pull the mask off of the decal.

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If you or your company needs any decals made, and would like to see a design proof and a quote, please don’t hesitate to call us today!  859-689-4666

           

5 Steps to Designing Your Dream Vehicle Wrap

Sometimes we get phone calls from new customers and seasoned customers alike that go something like this:

Customer:           We have a new van we need wrapped.

Us:                      Great!  Let’s do it.  What’s the year, make and model of the van?

Customer:           It’s a 2016 Chevy City Express.

Us:                      And do you have a design in mind, or would you like our help on that?

Customer:           Well, as a matter of fact, we have a logo, and that’s about it.  Where should we start?

Great question!  Here are our thoughts:

1.       Think about what your vehicle is going to be used for, and then write down all the important elements you need included in the vehicle wrap.  (i.e. website, logo, bulletpoint services)

2.       Research vehicle wraps you like. Run some Google image searches.  Start paying attention to the vehicles you pass on the road.  Ask your friends and family what they think.  Make a list.

3.       Request that we send you a template of your vehicle (we have every template under the sun).  Print a few copies, and begin to sketch out your ideas by hand on the templates to get an idea of how your ideas match your vehicle’s exterior.  Start thinking through things like whether you want your roof wrapped, your bumpers wrapped, and your windows wrapped.  Think through how your design could potentially play creatively with your car’s exterior. 

4.       Schedule either a phone call or – even better – come out to meet with us in person with all of your ideas!  We’ll pull one of our designers into the meeting to make sure we are aligned with your vision.

5.       Within 5-7 business days, our designers will send you a design proof of your vehicle wrap, along with a quote.  We will wait for your feedback, adjust where needed, and send back to you.  This process will repeat until you are 10000% happy with your design.

Once the design is finalized, we will schedule installation, and begin producing your vehicle graphics in our state-of-the-art production facility. 

Just a week or two after that, you will drive out of our install garages with a brand new vehicle, perfectly-wrapped, and ready to serve as your company’s very own billboard on wheels.

Questions, thoughts, or comments?  We’d love to hear from you any and all the time!

-          Christa or christa@cruxroadboardz.com or 859-689-4666

3 Steps to Wrapping an Ice Rink

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Every year, Fountain Square in downtown Cincinnati is transformed into an Ice Rink. The Ice Rink is open from the end of October to the end of February to residents and visitors of the Queen City. For each of the past three years, Crux RoadBoardz Graphics has been chosen to supply all the graphics for the Ice Rink. On the surface, this might seem like a straightforward job, but in fact it requires extensive planning, research, and communication.

Step 1: Crux works directly with 3CDC to collect the 40 “dasher panels” that make up the frame of the ice rink. Each double sided panel must be stripped of the adhesive from the previous year to ensure a clean install surface. The Crux install team uses an alcohol-based solvent to remove the adhesive, and prepare for the second step of the process.

Step 2: The Crux design team utilizes a template they created to work with 3CDC and upload art and design for the 40 dasher panels. The artwork is supplied by the 3CDC team and the advertisers.  After all artwork is finalized, the graphics are printed, laminated, and trimmed by the Crux production team. This step requires constant attention to detail, and open communication between all departments involved.

Step 3: Finally, the Crux install team applies the finished graphics to the dasher panels, and installs the panels around the frame of the ice rink on Fountain Square. The Crux install team spends nearly a week at Fountain Square to ensure all 40 panels are properly installed, and every graphic is correct.

In addition to the dasher panels, the Crux team prints and installs custom banners, under-ice logos and window graphics for the admissions tent and the concessions tent around the ice rink. The entire project starts months in advance, and requires a great deal of teamwork from everyone involved.

We are excited and honored to work with such a great group of folks over at 3CDC, and can’t wait to take our families skating over the holidays.  Hope to see you there! 

3 Things You Didn't Know About Installing Vehicle Wraps: why it's trickier than you think

3 Things You Didn't Know About Installing Vehicle Wraps: why it's trickier than you think

If you're like me, you love a good short cut:  the secret way home from work to avoid traffic, baking a cookie in a microwave so it's done in five minutes instead of 30. Tips and tricks are great time-savers, but there are some things you don't want sped up. If I ever need surgery, I don't want to hear the surgeon say, "Guys, I just learned this great new way to cut 15 minutes off this procedure!" There are some things that you're willing to pay for the craftsman's skill, and the time it takes to do that skill well. (Any Parks & Rec fans? Nick Offerman talks at length in his books about the lost art of craftsmen. Highly recommend both his books.) Vehicle wrap installation is one of those crafts, with three specific reasons why it's so tricky.

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How to Solve Problems with Custom Banners

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We use a special type of vinyl graphics when we produce wall murals, sports graphics, and other wall graphics for our customers. PhotoTex is a really cool product that feels a little like fabric, which makes it flexible and easy to re-position. These vinyl graphics can be installed on anything from dry wall, painted block, or exterior surfaces.

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