Last week, some mysterious billboards popped up in several cities saying things like, “Start Me Up – Thursday” with the Rolling Stones’ logo. Their Twitter account has started using the hashtag #SatisfactionThursday with a link for people to sign up for updates. No announcement has been made, but people are guessing a US tour announcement is around the corner.
So, what can other companies learn from these marketing strategies? Here are three big ideas for you to use vinyl graphics like the Rolling Stones.
1. Get People Excited About Something “Forgotten”
One of the reasons the Rolling Stones billboards work so well is that it’s been a few years since the Stones have been on tour in the United States. Using billboards to spark people’s memories, they remind people about some of their most well-known lyrics. To do something similar, you could print your logo on some decorative window film. You could put your slogan on some retractable banners. Anything that gets you in your customers’ minds will have a similar effect.
2. Create a Buzz Before Your Announcement or Launch
If you’re going to make a big announcement or launch a new product, letting people know ahead of time generates interest. Vinyl graphics are a perfect way to do this, because they can be produced quickly, they’re very cost effective, they’re durable, and they can easily be removed when the time comes.
3. Use Vinyl Graphics to Drive People to Your Website
Including a website on your graphics is a great way to point people to a space where they can learn more information. Often, vinyl graphics aren’t big enough to tell your customers everything about your business, products, and services. Directing customers to your website is a great way to give them all the information.
These are just a few ways you can take inspiration from the Rolling Stones’ billboard campaign. One of the most effective things about their billboards is that they don’t tell the whole story. They leave something mysterious, drawing people to come back for more. Keep this in mind when you’re planning your next vinyl graphics.