3 Ways to Save Money on Your Car Wrap

Before I dive in to let you know a few secrets to saving money on your vehicle wrap, I thought it worth mentioning that some things are not worth cost-cutting.  One of those things is material (vinyl) used.  While some other wrap companies might issue out a cheaper quote, they might also be using a cheaper material.  This matters a great deal when it comes to quality.  Here at Crux, we use 3M vinyl, and we are 3M-certified, which means that our guys underwent rigorous training and testing to understand how to best cut, bend, heat and apply 3M’s vinyl.  All our work comes with a 3M-backed warranty 5+ years, and typically lasts 10+ years.  Many vinyl competitors out there offer a cheaper product that is simply not intended or warrantied to go around curves.  At pick-up, the wrap might look great, but a year or two down the line, odds are that the graphics will not be sticking to your vehicle like they should. 

Having said that, here are a few other ways to save you some money – without sacrificing quality!

1 - Give some thought to your DESIGN

As is the case with everything in life, designers’ time and talent costs money.  Our in-house designers at Crux Roadboardz have been designing large-format print designs for 30+ years, and they are damn good!  However, they are not mind-readers, although we do like to test them from time to time, just to make sure they’re not missing their clairvoyant calling.  Since design is billed at an hourly rate, being armed with the following information will save you (and us) time, energy and money:

-          Have a drawing/rendering – even if it’s just a hand drawing – of the design you envision.

-          If you aren’t sure what design you want, pull some images of other vehicles, windows or walls that you like from across the web.

-          Have any art elements – logo / color / stock images – you are certain will need to be included in the design ready to share with our designers at maximum resolution.  Source files are always preferred.

-          Pop in for a sit-down with one of our designers to discuss ideas, timeframe, and project management at the very beginning of a new project! 

Cavalier Distributing - Three Floyds 1.JPG

 

2 – Unless You Need To, Forget the Roof!

Unless your company vehicle is going to sit in a valley or alley below where your customers – or prospects – are sitting, OR unless your prospects are truck drivers or drones, don’t worry about wrapping the roof of your vehicle.  No one, except those perched higher than your roof, are going to see what vinyl (or lack of vinyl) is atop your roof.  Because of this, our installers typically wrap the vinyl just a couple inches over the top of the vehicle’s sides onto the roof, which gives it the finished look without wasting your money on excessive vinyl. 

3 – Discuss the Partial Wrap

When you call us to discuss a car wrap, be sure you ask us about a partial wrap.  Many people don’t realize that they don’t have to fully-wrap their vehicle to promote their business.  For some of our customers, especially our customers just starting out and/or on a slimmer budget, a partial wrap is a better fit.  A partial wrap usually covers anywhere from ½ to 1/3 of the vehicle. Partial wraps can be as effective as a full wrap, especially if the background of your graphics match the vehicle color.  Ask us to send you some examples!

1700830 Tippecanoe and KayaksToo  (3).JPG

 

Hope you found this helpful!   Give us a call today, and ask for someone in our Sales Department, to discuss your next vehicle, window graphic, wall mural, or banner need today!

 

Thanks!   859-689-4666

Our Favorite Wraps of 2017

With 2018 officially underway, we are freezing, and busy, and excited about another great year ahead!  We are also (still) incredibly thankful for a wonderful 2017, and appreciative of our awesome customers who keep us in business every day.  Where would we be without you?!  We hope you know how much we appreciate you, and your business, and your businesses. 

We wanted to showcase some of our employees’ favorite, most memorable wraps we worked on in 2017.  Without further ado, here they are!   

Production Crew’s Picks: 

1601184 Truckshop, Box Truck (4).JPG
1701500 Cavalier Distributing, FatHeads Trailer (2).JPG
1701534 Smooch A Pooch, Dodge Promaster (9).JPG

 

Installers’ Picks:

1500767 Advanced Construction Svcs  (4).JPG
UDF Van.JPG
1700738 Lucas Oil (8).JPG

 

Front Office’s Picks:

Streetside Brewery.jpg
1701185 TimingSpot.com, Dodge Promaster (4).JPG
1702028 Faithful Friends, 2013 DOdge Ram Van (1).JPG

5 Steps to Designing Your Dream Vehicle Wrap

Sometimes we get phone calls from new customers and seasoned customers alike that go something like this:

Customer:           We have a new van we need wrapped.

Us:                      Great!  Let’s do it.  What’s the year, make and model of the van?

Customer:           It’s a 2016 Chevy City Express.

Us:                      And do you have a design in mind, or would you like our help on that?

Customer:           Well, as a matter of fact, we have a logo, and that’s about it.  Where should we start?

Great question!  Here are our thoughts:

1.       Think about what your vehicle is going to be used for, and then write down all the important elements you need included in the vehicle wrap.  (i.e. website, logo, bulletpoint services)

2.       Research vehicle wraps you like. Run some Google image searches.  Start paying attention to the vehicles you pass on the road.  Ask your friends and family what they think.  Make a list.

3.       Request that we send you a template of your vehicle (we have every template under the sun).  Print a few copies, and begin to sketch out your ideas by hand on the templates to get an idea of how your ideas match your vehicle’s exterior.  Start thinking through things like whether you want your roof wrapped, your bumpers wrapped, and your windows wrapped.  Think through how your design could potentially play creatively with your car’s exterior. 

4.       Schedule either a phone call or – even better – come out to meet with us in person with all of your ideas!  We’ll pull one of our designers into the meeting to make sure we are aligned with your vision.

5.       Within 5-7 business days, our designers will send you a design proof of your vehicle wrap, along with a quote.  We will wait for your feedback, adjust where needed, and send back to you.  This process will repeat until you are 10000% happy with your design.

Once the design is finalized, we will schedule installation, and begin producing your vehicle graphics in our state-of-the-art production facility. 

Just a week or two after that, you will drive out of our install garages with a brand new vehicle, perfectly-wrapped, and ready to serve as your company’s very own billboard on wheels.

Questions, thoughts, or comments?  We’d love to hear from you any and all the time!

-          Christa or christa@cruxroadboardz.com or 859-689-4666