5 Reasons Brand Identity is Important in a Growing Business

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What is brand identity?

Brand identity is the message the consumer receives from the product, person, or company; this could include business cards, signage, packaging, apparel, or the website. Brand identity should always – it is recommended, by the experts – be a consistent message.


            Why is brand identity so important?

1.      Personality

Identity design sets a tone for the brand.  It can be used to evoke feelings in the audience. Brand identity should communicate the company’s overall message and promote your goals.

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2.      Differentiation

Developing brand identity helps consumers differentiate your business from the competition and helps appropriately position your brand. It is a cluttered world!  Create a professional, creative design to help your company stand out.

3.      Trust

Branding creates trust and credibility.  People are more likely to choose a brand that appears polished and legitimate. Emotional reactions are hardwired into every human. Trust is a huge influencer.

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4.      Financial Value

Believe it or not, a strong brand usually guarantees future business.  The most successful companies, big or small, all have one thing in common:  they have established themselves as a leader in their industry by having a stronger brand than their competition.

5.      Referrals

People love to tell others about what brands they like. People wear brands, eat brands, listen to brands, and everyone shares their favorite brands; but you can’t tell someone about a brand you can’t remember.


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The best branding is all built on a strong idea, an idea that your staff can commit to and deliver upon. If you need any assistance on building your brand or advertising your brand, Crux Graphics is just a phone call away! We have top-notch designers and we excel in our field of vehicle wrapping, window graphics, and wall murals!  Please see below for some of our customers, who excel at branding.  And give us a call to discuss any of your branding needs at 859-689-4666.

Our Favorite Wraps of 2017

With 2018 officially underway, we are freezing, and busy, and excited about another great year ahead!  We are also (still) incredibly thankful for a wonderful 2017, and appreciative of our awesome customers who keep us in business every day.  Where would we be without you?!  We hope you know how much we appreciate you, and your business, and your businesses. 

We wanted to showcase some of our employees’ favorite, most memorable wraps we worked on in 2017.  Without further ado, here they are!   

Production Crew’s Picks: 

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1701534 Smooch A Pooch, Dodge Promaster (9).JPG


Installers’ Picks:

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Front Office’s Picks:

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5 Steps to Designing Your Dream Vehicle Wrap

Sometimes we get phone calls from new customers and seasoned customers alike that go something like this:

Customer:           We have a new van we need wrapped.

Us:                      Great!  Let’s do it.  What’s the year, make and model of the van?

Customer:           It’s a 2016 Chevy City Express.

Us:                      And do you have a design in mind, or would you like our help on that?

Customer:           Well, as a matter of fact, we have a logo, and that’s about it.  Where should we start?

Great question!  Here are our thoughts:

1.       Think about what your vehicle is going to be used for, and then write down all the important elements you need included in the vehicle wrap.  (i.e. website, logo, bulletpoint services)

2.       Research vehicle wraps you like. Run some Google image searches.  Start paying attention to the vehicles you pass on the road.  Ask your friends and family what they think.  Make a list.

3.       Request that we send you a template of your vehicle (we have every template under the sun).  Print a few copies, and begin to sketch out your ideas by hand on the templates to get an idea of how your ideas match your vehicle’s exterior.  Start thinking through things like whether you want your roof wrapped, your bumpers wrapped, and your windows wrapped.  Think through how your design could potentially play creatively with your car’s exterior. 

4.       Schedule either a phone call or – even better – come out to meet with us in person with all of your ideas!  We’ll pull one of our designers into the meeting to make sure we are aligned with your vision.

5.       Within 5-7 business days, our designers will send you a design proof of your vehicle wrap, along with a quote.  We will wait for your feedback, adjust where needed, and send back to you.  This process will repeat until you are 10000% happy with your design.

Once the design is finalized, we will schedule installation, and begin producing your vehicle graphics in our state-of-the-art production facility. 

Just a week or two after that, you will drive out of our install garages with a brand new vehicle, perfectly-wrapped, and ready to serve as your company’s very own billboard on wheels.

Questions, thoughts, or comments?  We’d love to hear from you any and all the time!

-          Christa or christa@cruxroadboardz.com or 859-689-4666