The story of Crux Roadboardz Graphics is a tale of family, ambition, and the American dream. The Coffaro children grew up with aspirations of entrepreneurship, inspired by their grandfather Pete, an Italian immigrant who laid the foundations of perseverance and success, and their father Jim, who balanced hard work with the joys of family life. This blend of dedication and personal fulfillment became the cornerstone of their business philosophy.
In 2004, Jim and his eldest son, Adam, seized the opportunity to start RoadBoardz Graphics in Cincinnati with a small but determined team. Their journey of growth and learning in the industry led them to acquire Crux, a well-established competitor since 1991, in 2010. This pivotal moment marked the birth of Crux Roadboardz Graphics and a new chapter in Hebron, Kentucky.
As the business expanded, so did the family's involvement, with Adam’s siblings, Christa and Jimmy, joining the team, further cementing the company's identity as a family-owned business. Today, Crux Roadboardz Graphics is more than just a business; it's a family that extends beyond blood ties to include every team member. Together, they uphold values of openness, cohesiveness, and work-life balance, offering a comprehensive suite of services that span vehicle wraps, wall murals, fleet graphics, and more, backed by a team of dedicated, certified professionals and a nationwide network of installers.
